Axelrod Ideas

Building Recognition Aspiration aNd Demand

A one-stop-shop providing the building blocks to create, sustain, and flourish a company's identity. BRAND standing for; Building, Recognition, Aspiration and, Demand is the step a company needs to take, to go from being an organization to a “BRAND”. A well designed and personalized service to take your company to the next level.

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You tell us, have you been hearing:


  • 1. “is it worth spending 50 buck?”
  • 2. “the product tastes fine, but I haven’t heard of it”
  • 3. “So there is this product, ehh I can’t recall the name”

Well it is because:


  • 1. Colour increases brand recognition by up to 80%
  • 2. “Your brand is what other people say about you when you’re not in the room”. Says -Jeff Bezos
  • 3. Customer loyalty can be worth 10 times as much as a single purchase

You can start by calling us so we can start by:


  • 1. Defining the philosophy of your brand
  • 2. Developing A design guideline and look and feel of the brand
  • 3. Creating a brand tone based on the target audience, brand philosophy and brand guidelines
  • 4. Creating communication design that are in sync with every aspect of the brand and provide you with a go to market strategy.